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Rinai
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About

The marketing department you never hired.

Rinai works for owners who are on a roof, under a sink or with a patient at nine in the morning, and cannot also be running a marketing team. We build the system that brings the work in, then we run it. You take the calls.

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Why we do this

Most marketing sells rankings. You need booked work.

Ask an owner what their last marketing spend actually produced and the honest answer is usually a folder of reports. Positions went up. Impressions went up. Whether the phone rang more is somehow never in the deck.

That gap is the whole reason this exists. A local business does not need a ranking. It needs somebody nearby, with the problem today, who books. So we work backwards from the booking: what a person types or asks before they call, what they find when they do, and what happens in the hours after they get in touch. Everything else is only worth doing if it moves that.

It also means the work is unglamorous. Fixing the profile that lists the wrong hours. Answering, on your own website, the question every customer asks before they commit. Making sure nobody who enquires at seven in the evening is still waiting on Thursday. None of it makes a good screenshot. All of it fills the sheet.

What we believe

Six things we hold to.

  • 01

    Booked jobs are the score

    Not positions, not impressions, not a dashboard nobody opens. If the work does not end with somebody in your calendar, it did not work, and we would rather hear that from you early than defend a chart.

  • 02

    We say what we cannot promise

    Nobody can guarantee a position on Google or a mention in an AI answer. The platforms change how they work without telling anyone. We commit to the method and the effort, and we show you what produced each job.

  • 03

    You own everything

    Your website, your Google Business Profile, your ad accounts, your reviews, your customer data. All in your name from day one. If you leave, it leaves with you and we hand it over properly.

  • 04

    Nothing to sign

    No minimum term, no notice period, no contract to get out of. We would rather earn the next month than hold you to it, and that keeps the pressure where it belongs, which is on us.

  • 05

    Your ad budget stays yours

    Where a plan includes advertising, you set the budget and it goes straight to Google or Meta. We never take a share of it and we never hold it, so we have no reason to talk you into spending more.

  • 06

    Reports a busy person can read

    One page, plain language: what came in, where it came from, what it cost you. Written to be read between jobs, not to make the work look complicated.

How it runs

You run the business. We keep the calendar full.

  1. 01Our job

    We build the system

    Your website, Google Business Profile, local SEO and follow up, set up as one connected system rather than four that ignore each other. All we need from you is account access and a few answers.

  2. 02Our job

    We get you found

    We work on being what comes back when somebody nearby searches, or asks an assistant who to call. Ads and reminders can bring work in the first few weeks. Search position takes longer, because you earn it rather than rent it.

  3. 03Your job

    You take the calls

    People book themselves in, and anyone who hesitates gets a reminder without you chasing. You get a plain report of what produced each job, so you can see whether it is working.

Where we say no

We would rather talk you out of it.

Not every business should hire us, and the first call is where that gets decided honestly. If your area does not have the demand to support the spend, we will say so. If you could not take on more work this quarter, more leads is the last thing you need. And if what is really costing you jobs is that nobody picks up at four in the afternoon, fixing that beats any campaign we could run.

You keep the plan either way.

We will not

  • Sell you a twelve month contract
  • Guarantee a position on Google or in an AI answer
  • Take a percentage of your advertising budget
  • Buy reviews, or write them as though we were your customers
  • Bill you for reporting you never asked for
  • Keep working on something that is plainly not producing calls

The first two are written into ourterms of service, not just onto this page.

Built around your trade

A plumber and a dentist do not need the same plan.

The searches that bring you work, the questions people ask before they book, and the objections that lose you the job are all different by trade. We tune every service to yours.

Not on the list? If you sell a service to customers nearby, it still works. Ask on the call. See every trade

What we run

The parts that make the phone ring.

Each one is built and managed for you, tuned to your trade and the area you cover.

Next step

See what your calendar could look like.

Thirty minutes on a call. You leave with a plan for your business, whether you work with us or not.

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